A film’s success all rides on having a good title. Or so they tell me. I recently came across an article over at Entertainment Weekly which looks at recently released films that could have had more success in terms of box-office and worldwide exposure if the title had been different, or if said title related more to the movie’s content.
One of the best examples of this is Frank Darabont’s superb film THE SHAWSHANK REDEMPTION, a film which features on top ten lists almost every time one is compiled. Just this past month it made the top five of Empire magazine’s definitive list of the 500 greatest films of all time. The film is excellent, there is no doubting that, but the title does very little to inspire or draw the audience in. The film has enjoyed relative success, but all as a result of good word-of-mouth over the years since its release back in the mid-nineties. It’s success slowly built up over the years. This film was obviously based on a short story by Stephen King of the same name, but imagine if Darabont has chosen (heaven forbid) to change it to something like ESCAPE FROM SHAWSHANK or even PRISON BREAK or something equally commercial. The punters would have rolled in and the film could have, they say, taken a lot more in green at the box-office. After all, film-goers are stupid, some studios may say.
Another example is the upcoming THE CURIOUS CASE OF BENJAMIN BUTTON. The film stars Brad Pitt in a David Fincher film that tells the story of a human being who ages backwards (ie, he is born and old man, and dies a baby). Great concept, and again, based on a 1920’s story, but what about that title? Hardly appealing is it. Look at the most successful films of the year. For the guys (and some of the girls), THE DARK KNIGHT. Great title, and we all know that it is referring to the character of Batman. For the girls (and maybe some of the guys) SEX AND THE CITY, a film based on a successful television series, but also a film that’s title says it all. The best examples of films with great titles are in the horror genre. Examples. A NIGHTMARE ON ELM STREET, FRIDAY THE 13TH, THE HILLS HAVE EYES, SCREAM, GHOST TOWN – okay, so maybe not that last one (another midleading titled referring to a sub-average Ricky Gervais comedy). Then there’s the action genre, and in particular the films of Steven Seagel (MARKED FOR DEATH, HARD TO KILL) or Jean Claude Van Damme (BLOODSPORT, KICKBOXER).
I suppose what I am really trying to say with this post is think about what you call your projects. It could make or break your film’s success.
Or maybe you don’t agree with me?
Has anyone any other examples of films that have titles that mislead its audience?
Please, discuss.
taken by persmission Reelshow International